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Dong Fang Ji Bai from KFC
Editor:at0086   |  Resource:AT0086.com

KFC is more successful in China than McDonald's. In my opinion, it is because KFC is doing a much better job in localization.

 

KFC's Local Brand: Dong Fang Ji Bai 东方既白

 

KFC's parent company - Yum Group's Asia headquarter is located in the Metro City. So many KFC's experiment happens in the Metro Tower area.

 

Two years ago (April 27, 2005), they have ever tried "K-Cafe", the KFC Cafe, and it didn't work out, and they closed it the first and the only K-Cafe in Asia.

 

More than one year ago, they opened another store with a Chinese brand: Dong Fang Ji Bai, meaning "The East becomes Bright" or "East Dawning" in Chinese. It is a KFC style Chinese restaurant. The food they serve is completely Chinese style.

 

What is in the orange cup? It is not Coke, not Pepsi, it is Doujiang (Bean milk 豆浆)

The Chinese dishes in western food style.

  

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