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To reflect a diversity of styles and techniques, the Organizing Committee asked several poster designers from a wide range of different creative and cultural backgrounds to create posters. In total, 50 posters were published. The official poster was selected from creations presented in the following four categories: "Schoolchildren's work", "Sydney 2000 emblems", "Mascots" and "Posters".
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It takes up the theme of the emblem i.e. the clock tower of the Houses of Parliament. The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned- accompanied by the Olympic rings. In the foreground, there was the drawing of the statue of the "Discobolus" (classical icon of the discus thrower from Ancient Greece).
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It is made up of a Roman she-wolf, from which Remus and Romulus, founders of the city of Rome, are suckling, on top of a column. On this, there is a victorious athlete being crowned in accordance with Roman custom; around him, people dressed in togas cheering him.Some 290,000 copies in 11 languages were produced.
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It features the Quadriga from the Brandenburg Gate, a landmark of the city of Berlin. In the background is the figure of a wreathed victor, his arm raised in the Olympic salute, symbolising Olympic sport.243,000 copies were made in 19 languages and it was distributed in 34 countries.
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It represents the parade of nations, each athlete carrying a twirling flag and all going towards a common goal- the Olympic Games. The nudity of the athletes was a reference to the Games of Antiquity, although it was judged as too "daring" by some managers and not distributed in some countries.
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In the poster, the five rings symbolising the pure Olympic spirit were rendered in bright figurative form to represent the Olympic ideal illuminating the world in peace forever. The image of the runner carrying the Olympic torch symbolised mankind's progress towards happiness and prosperity.
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It represents the flags of the participating nations all flying together. In the top right, the coat of arms of the organising city. In the centre, a discobolus, a reference to the Games of Antiquity. In the background, the city of Antwerp with the Tower of Notre Dame.
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It was the Paavo Nurmi poster, created for the 1940 Games, which were never held because of the Second World War. It was just updated with the dates and the lines around the countries, drawn in red on a globe in the background.
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For the four official sports posters and the eight painters' posters, in addition to the normal print run there was a limited edition in silk-screen and lithograph signed be the authors, which the Organising Committee used as prestige gifts for the VIPs who visited Barcelona.
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It shows a runner in action holding a laurel branch, symbol of victory. In the bottom part, wavy lines in red, white and blue represent the colours of the Dutch national flag.
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